Who We Are
Good Girl is a creative agency that’s all about breaking the mold.
Playing it safe? That’s not our style.
We partner with creators and brands ready to stand out, crafting bold strategies and storytelling that grab attention and spark connection.
OUR mission
At Good Girl, our mission is to empower creators, elevate brands, and redefine the future of storytelling. We blend strategy with creativity to build authentic connections, amplify bold voices, and deliver impactful results.
By championing innovation, collaboration, and purpose, we aim to inspire meaningful change—one partnership, one campaign, and one story at a time.
We’re not just shaping brands, we’re shaping culture.
OUR VALUES
Creativity | Collaboration | Innovation | Diversity | Authenticity
Meet our Founder
Born into a vibrant Cuban family, Janessa grew up surrounded by stories—ones of hard work, resilience, and chasing your dreams. She started her career in hospitality, honing her skills with industry giants like IHG Hotels, Walt Disney World, and Carnival Cruise Lines. Yet, her entrepreneurial spirit and creative vision urged her to forge a new path.
Taking a leap into freelancing, Janessa founded her own creative consulting agency, offering branding, content production, and strategic expertise to clients eager to stand out. Driven by a lifelong love for music and a sharp creative eye, she carved her space in the entertainment industry. From managing artists to producing music videos for top names like Doja Cat, Jay Wheeler, and Pitbull’s emerging artist Vikina, Janessa quickly became known for transforming bold ideas into captivating visuals.
Her passion for storytelling and visual innovation naturally evolved into her role as a sought-after Creative Director & Producer, leading projects that blend strategy, creativity, and purpose.
Today, Janessa brings her decade of experience to Good Girl—an agency dedicated to empowering influencers, creators, and brands to make a lasting mark in the digital and cultural landscape.
“I’ve seen firsthand the power of creativity to transform careers, brands, and entire industries. At Good Girl, we’re not just creating content—we’re creating opportunities for stories to connect and resonate. our mission is to empower creators and brands to work together in ways that are bold, intentional, and impactful.”